OMG UK renew LGN 5km trophy lease for another 12 months

Thursday, 19th September 2013


 OMG UK regain Inter Advertising 5km trophy


OMG UK team captain Emma Cranston raises the coveted LGN spoils of lactic battle


An unprecedented 2013 victory:

Since LGN's Inter Advertising 5km began in 2007 no team until OMG UK has ever won three titles in successive years, DDB London did manage to win three titles but not in a row (2007, 2008, 2010). 

The LGN team salute OMG UK for taking full advantage of their weekly in-house LGN Run Club training and never resting on their 2011 & 2012 winning laurels, with teams like Havas Media, Carat & Mindshare breathing quite literally down their necks it would have been easy to capitulate, but they stood firm and defended their crown with aerobic aplomb.



The coveted LGN Inter Advertising 5km trophy each team seeks 

Tale of the LGN 5km tape:

To defend their 2012 LGN 5km title OMG UK took the team race head on and ran over 90 seconds quicker than last year to secure the title in 3hr 24min 42 sec and managed to put over 6 minutes between themselves and Carat in 2nd place.



OMG UK men proved to be superbly consistent with their five scorers crossing the finish line within 35 seonds of each other and impressively all breaking the 19 minute barrier (in 2012 only one OMG UK man ran sub 19mins).


OMG UK Women

And anything the men could do the OMG UK ladies could equal, lead home by captain fantastic Emma Cranston in 3rd place (20.12), but once again the LGN 5km glory was secured by their last three scoring ladies who like the men grouped superbly to within 30 seconds of each other and all ran sub 24 mins for the team win.


OMG's Emma Cranston on the podium (3rd), with Charlie Wood Hub+ (1st) & Shana Jones iProspect 2nd


2014 team contenders?

Special mention should be made to Carat for battling valiantly to snaffle 2nd team for the 3rd year in a row, and we are sure they will come back meaner & leaner for 2014. In addition we should also consider the rise of Havas media (over 50 runners), Mindshare's move onto the podium for the first time and iProspect who had a startling two men & one woman on the podium but just fell short for the overall team result.

(LGN's 2014 Inter Advertising 5km is set for 4th September, please mark the date in your diaries & get running!) 


Top 3 team results below, for full results please scroll to bottom of page. 

1st Team - OMG UK (Team A)      
Name Overall Pos Race No Finish Time
Jordan Kennard 5 75 00:18:02
John Tomlins 6 49 00:18:13
Tom Gatenby 9 94 00:18:19
Nick Bateman 11 83 00:18:27
Matthew Pollett 15 91 00:18:37
Emma Cranston 48 1 00:20:12
Katharine Shipley 172 79 00:22:52
Lorraine Nolan 184 29 00:23:03
Lucy Magem 208 52 00:23:26
Katrina Lincoln 213 13 00:23:31
    Cumulative 03:24:42
2nd Team Carat (Team A)      
Name Overall Pos Race No Finish Time
Ben Moutrie 3 174 00:16:28
Steve Hobbs 12 173 00:18:30
Ed Sandeman 21 172 00:19:02
Ed James 29 150 00:19:35
Jon Pile 42 147 00:20:00
Fiona Williams 105 164 00:21:22
Clare Mills 115 153 00:21:37
Poppy Spencer 170 154 00:22:48
Olivia Alter 313 163 00:25:39
Celine Tapp 340 155 00:26:23
    Cumulative 03:31:24
3rd Team Mindshare      
Name Overall Pos Race No Finish Time
John  Payne 10 467 00:18:21
Sam   Green 36 466 00:19:51
Duncan   Nichols   104 477 00:21:20
Johanne Jorgensen 119 474 00:21:42
Chris  Green 134 473 00:21:57
Veera Partanen 144 475 00:22:11
Lea Meszarosoza 164 465 00:22:39
James Chandler   178 461 00:22:58
Carrie Webster 258 472 00:24:20
Lizzie Barry 343 462 00:26:25
    Cumulative 03:41:44


Congratulations to all industry runners & our winners OMG UK for making it such a fantastic evening in Regents Park and we look forward to seeing you on September 4th for the 8th annual LGN Inter Advertising 5km.


Ps - If you would like to discuss joining OMG UK, M&C Saatchi, adam&eveDDB, Coca Cola et al and offer your staff LGN's cost effective in-house Run Club service please email




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