The creation of LGN bespoke running events best illustrates the company’s philosophy.
LGN’s annual Inter Advertising 5km was created in 2007 for our multiple advertising agency Run Club clients, but quickly grew to also empower ‘non runners’ with confidence that running is a fitness gift for life. Over 10 years later and 1,000 ad-land team competitors duke it out annually to be declared #Fit2Pitch.
In addition LGN developed the Property 5km in 2009 on behalf of our client Jones Lang LaSalle, this has now developed into a branded annual industry event that works for employer and employee in equal measure.