Running uptake amongst newcomers continues to dominate within the UK, with perceived barriers to entry reduced by growth of mass participation events, running looks set to captivate a generation.
Majority of new runners are motivated and goal focussed but frequently lack required expert guidance to unlock their health potential, the gulf between trusted running knowledge and running aspiration frequently leads to loss of motivation.
LGN services are successfully bridging the knowledge gulf for clients like Coca Cola, BP, M&C Saatchi etc as their wellbeing partner and helping their employees unlock health potential.