LGN March 1km winner - James (McCann Erickson)

James from McCann was clearly inspired by the agency’s latest LOCOG London 2012 creative work as he stormed around LGN’s Russell Square 1km to knock 42 seconds off his best and make a 17% improvement and win the coveted LGN March prize, we at LGN salute his progress and doff our caps to his McCann LGN trainer Shaun.

James proudly shows off his deservedly won new Asics running shoes courtesy of LGN

The team at LGN look forward to watching James run for team McCann at the 2012 Inter Advertising 5km (13th September), because at this rate of progress he will be hunting for a podium position.

The Runners Need Holborn branch offered James a dazzling range of running shoes

However, after biomechanical analysis and road testing, James went for the classic Asics GT-2170

LGN inspired running man + new running shoes = instant joy

James joined LGN's Run Club at McCann in November 2011 with a clear goal to lose weight and get in shape for impending life guard secondment in America, in this short space of time James has lost a staggering 2 stone and is cleary now fit enough to save lives all day long and squeeze in a cheeky LGN training session.

Congratulations once more from the team at LGN to James and his McCann colleagues for such an inspirational Run Club story, please watch this space for news of the April 1km winner and their LGN Run Club story.